You'll find testimonials are often used in persuasive advertising. If you're considering an advertising campaign, it's in your interest to gather together the good things people have said about your company, your products or services.
Most of my clients tend to thank me over the phone... but unfortunately that doesn't count. It needs to be in print. So here are some of the kind words sent to me via email (or post).
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You
will be interested in the results below.
Looks like this has certainly worked better than previous
mailings in getting a response! Well
done.
Roger Jackson
Managing Director, Real World Marketing
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Tony,
This is FANTASTIC. I am so happy. Thank you for putting the
effort in I really do appreciate it.
Mark Allen
Allen & Lee Real Estate
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Hi
Tony
Thanks
for all your input – it’s really paying off. In
the first week of running your radio and press ads we did
more business than in the whole of the previous two months.
We’ve passed your name onto several of our business
friends who’ve asked us who did our advertising.
Thanks again.
Sarah Bonanno
Managing Director, All Things Baby
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Finally.............a copywriter that
sells.
Scott Finlay
CEO, Buyers Network International
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Having
you do the script, storyboard and music for my TV ad is the
reason the ad turned out so professional and absolutely
meeting my needs. It allowed my team and I to relax for the
TV shoot and this actually made shooting the ad fun. We
referred to the storyboard along with the TV crew and cast
for each segment. This allowed us to very easily be able to
create the desired effects and this was working with our
normal staff and two real patients of the practice.
Thanks Tony.
Robert Pritchard
Owner, Port Pirie Optical
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Tony
-
Just
a quick note to thank you for all the amazing work
you’ve done for us. The cold list mailing is
pulling in an unbelievable number of new customers.
It needed a strong sell and that’s what you
gave it.
Emanuel de Souza
Managing Director, Easy Loans Australia
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You
managed very successfully to capture succinctly the essence
of what is an intangible product in a fun and very
interesting way. Since the ad has gone to air, we have
received many enquiries indicating it has achieved the
outcome we were looking for. Your professionalism and
dedication to producing the best possible quality
advertisement is much appreciated and we look forward to
working with you again in the future.
Gary Haseldine
Managing Director, Prosperity Edge