Here are some of the articles I've had published in magazines and on various sites across the Internet.
You're welcome to print any of these, or use them on your own web site, as long as you keep the byline attributed to me at the end of the article. Happy reading.
How to write an ad that makes you money
IF
YOU RUN a small to medium size business, you’ve
probably thought about doing your own advertising. Knowing
what to say and how to say it will make the difference
between an ad that loses you money and one that boosts your
profits.
What we’re going to create is an ad that asks the
reader to call you up, visit your web site or send you the
coupon – right now!
Only 1 in 5 of you will read beyond this
headline
RESEARCH
INDICATES 8 out of 10 people don’t bother to read
beyond the headline of an ad.
That would be okay if those people had no interest in
whatever it is you’re selling. But they do. The fact
that they bothered to read your headline at all indicates
some interest - either dormant or active - in your product
or service.
Our job, therefore, is to write a headline that entices
them to read on.
How to keep prospects glued to your ad
A
MAJORITY OF READERS will not be interested in your ad.
That's a fact of marketing life, and it really doesn't
matter.
What does matter is the small percentage of readers - which
in the case of newspaper circulations can be several
thousand - who are interested in what you're selling.
This level of interest will range from mild to ready to
buy. The job of your copy is to make them all ready to buy.
How do we do this magical trick?
How To Design Your Ad For Maximum Impact
HERE,
IN NO PARTICULAR ORDER, are a few design tips to maximize
the selling appeal of your ad. These are not hard and fast
rules, but rather guidelines taken from what is known to
work best most of the time.
Small Business Profits from a Simple
Database
IF
YOU RUN a small business you can increase your profits
through database driven mailings. It's a lot cheaper than
conventional advertising, and the returns can be far
greater. So where do you start?